THE LANCHESTER STRATEGY FOR MANAGEMENT

■Introductuon

●Lanchester’s laws were originally presented as laws of combat， but in Japan
they have been adapted into ”laws of competition.” If one applies
Lanchester’s laws to business strategy， previously vague aspects of running
a business become clearer， so it becomes easy to apply them to actual
business situations. When these laws are applied to business， the following
things become clarified.

●First is the relationship between market share and profitability.
Second， distinctions can be made between the ”strategy of the strong” that
can be implemented by the company fulfilling the conditions necessary to
become top-ranked， and the ”strategy of the weak” that must be implemented
by those， including the second-ranked company， that have failed to meet
those conditions.

●Third， specific weightings can be assigned to products， their marketing
strategies and tactics， and other such important factors and attendant
procedures comprising a business.
I believe that these ideas， which until now seem to have escaped the
attention of guru consultants in the United Kingdom and the United States，
constitute a novel approach.

9784894516793